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GETTING AHEAD WITH AI:
TODAY'S TOP BUSINESS IMPERATIVE 

 

The new machine unleashes new business advantage
with AI, algorithms, bots and big data.

What To Do When Machines Do Everything

code-halo-book


How to Get AHEAD in a World of AI, Algorithms, Bots, and Big Data
 

The rise of AI is the great story of our time. Those who succeed in the next phase of the digital economy are not those who can create the new machines, but those who figure out what to do with them. What To Do When Machines Do Everything is your field guide to winning with AI.

 

Authors Malcolm Frank, Paul Roehrig, and Ben Pring of Cognizant argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution.

 

A clear-cut business model is presented to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation. 

 

Download the book's first two chapters

ACCESS KEY INSIGHTS 
about the book and the impact of Artificial Intelligence
 

EXPLORE THE FUTURE OF WORK
by visiting the Cognizant Center for the Future of Work
 

EXPERIENCE THE WEBINAR
for a thought-provoking discussion with the authors of
What to do When Machines Do Everything,
moderated by Gary Beach

LIBRARY

THESE 4 JOBS WILL KEEP YOU SAFE FROM ROBOTS
Ben Pring is a co-author of What to Do When Machines Do Everything and leads Cognizant’s Center for the Future of Work.

WHAT TO DO WHEN MACHINES DO EVERYTHING 
Book Review by Vinnie Mirchandani, Deal Architect CEO & Technology Author

AUTHORS

MALCOLM FRANK

Executive Vice President,
Strategy and Marketing

BIOGRAPHY
MALCOLM FRANK

Executive Vice President,
Strategy and Marketing

Mr. Frank’s focus is on shaping Cognizant’s corporate strategy and global brand in order to maintain our track record of rapidly growing market and mind share. He joined Cognizant in 2005 and has more than two decades of experience in the information technology industry. Prior to joining Cognizant, he was a co-founder, president and CEO of CXO systems, an independent software vendor providing dashboard solutions for senior managers. In addition, he was the founder, president, CEO and chairman of Nervewire Inc., a leading management consulting and systems integration firm. Prior to founding Nervewire, Mr. Frank was a co-founder, executive officer and SVP at Cambridge Technology Partners, where he ran Worldwide Marketing, Business Development and several business units.

As a recognized industry thought leader, Mr. Frank is a frequent speaker on key issues of IT management. He has been profiled by Forbes magazine and ABC’s 20/20 and quoted in such publications as ComputerWorld, InformationWeek and Business 2.0. He is the subject of a Harvard Business School case study on Leadership and Management and was named “One of the most influential people in finance” in 2005 by Risk Management Magazine. He is a graduate of Yale University with a degree in Economics.

PAUL ROEHRIG

Vice President,
Strategy and Marketing,
Cognizant Digital Business & 
Founder of the Center for the Future of Work

BIOGRAPHY
PAUL ROEHRIG

Vice President,
Strategy and Marketing,
Cognizant Digital Business & 
Founder of the Center for the Future of Work

Paul Roehrig is the Vice President of Strategy and Marketing for Cognizant Digital Business and a founder of the Center for the Future of Work. He is responsible for developing direction, service offerings, go-to-market programs, alliances and business development for key strategic accounts. Paul is an acclaimed industry thought leader, analyst and practitioner in business technology services globally. In addition to authoring dozens of articles on sourcing topics, he has advised on and participated in transactions worth billions in total contract value.

Paul is also a frequent presenter at industry events and he's regularly quoted in mainstream and industry publications such as Business Week, The Economic Times (India), CIO Strategy Center, Global Services, Computerworld and many others. Prior to joining Cognizant, Paul was a principal analyst at Forrester Research where he conducted research and advised senior IT leadership from Fortune 500 firms and government agencies on a broad range of outsourcing topics including sourcing strategy, trends and best practices.

In 2008, Paul was named one of the top services analysts globally by the Institute of Industry Analyst Relations. Paul also held key positions in planning, negotiation and successful global program implementation for customers from a variety of industries, including financial services, technology, federal government and telecommunications for Hewlett-Packard and Compaq Computer Corporation. He has robust experience leading enterprise improvement programs including organizational development, process engineering, communications and instructional development.

He holds an undergraduate degree in journalism from the University of Florida and graduate degrees from Syracuse University. His doctoral research was on decision-making related to quality improvement in organizations.

BEN PRING

Vice President, Director,
Center for the Future of Work

BIOGRAPHY
BEN PRING

Vice President, Director,
Center for the Future of Work

Ben Pring leads Cognizant's Future of Work Center and came to Cognizant in September 2011 after spending the previous 15 years with Gartner as a senior industry analyst researching and advising on areas such as Cloud Computing and Global Sourcing. Prior to Gartner, Ben worked for a number of consulting companies including Coopers and Lybrand.

At Gartner, Ben was one of the lead analysts on all things Cloud; he wrote the industry's first research notes on Cloud Computing (in 1997), on Salesforce.com (in 2001) and became well known in the IT industry for providing predictions of the nature and velocity of the change that would impact everyone as the paradigm shifted again and Cloud Computing become the foundation for the next wave of competition in global IT. Ben was also heavily involved in tracking and analyzing the emergence of IT talent from outside western markets and the impact that globalization would have on business and IT strategies for organizations of all types.

Ben's expertise in helping clients see around corners, think the unthinkable and calculate the compound annual growth rate of unintended consequences has brought him to Cognizant where his charter is to research and analyze how clients can leverage the incredibly powerful new opportunities that are being created as new technologies make computing power more pervasive, more affordable and more important than ever before.

Now based near Boston, MA, Ben graduated with a degree in Philosophy from Manchester University in the UK where he grew up.

When Machines Do Everything | Artificial Intelligence(AI) | Cognizant