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What is the one channel that matters most to retail customers?

Key insights from the 2015 RIS/Cognizant Shopper Experience Study now available for download.

OVERVIEW

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What’s different about today’s retail environment is that people no longer go shopping the way they used to. In fact, they don’t go shopping at all. They do shopping. The mission of our 6th annual RIS/Cognizant Shopper Experience Study is to put a finger on the pulse of the customer. Where do they shop? How do they shop? What kinds of programs build the greatest loyalty? Is omnichannel fulfillment gaining or losing momentum? What about online and mobile shopping? And what impact have recent security breaches had on shopper behavior?

We began our study in April 2015, surveying 5,000 shoppers in North America. This year’s study is filled with insight-rich infographics, takeaways and data-based findings on shopper expectations and behavior.

Download the study to learn what this year’s shoppers value the most from their merchants.

VIDEOS

Highlights From Cognizant’s Third Annual Shopper Experience Study

One retail execution strategy does not fit all shoppers. Retailers must devise shopper experience strategies based on shopper served.

Store Associates Are a Retailers’ Brand Ambassador

Our third annual shopper experience study provides insights for improving how consumers experience shopping through store associates.

Customizing In-Store Shopping Experiences

Our third annual shopper experience study reveals that since every shopper is unique, retailers need to intentionally target shopper segments and personalize individual shopping experiences.

  • Highlights From Cognizant’s Third Annual Shopper Experience Study
  • VIDEOS

    Highlights From Cognizant’s Third Annual Shopper Experience Study

    One retail execution strategy does not fit all shoppers. Retailers must devise shopper experience strategies based on shopper served.

  • Store Associates Are a Retailers’ Brand Ambassador
  • Store Associates Are a Retailers’ Brand Ambassador

    Our third annual shopper experience study provides insights for improving how consumers experience shopping through store associates.

  • Customizing In-Store Shopping Experiences
  • Customizing In-Store Shopping Experiences

    Our third annual shopper experience study reveals that since every shopper is unique, retailers need to intentionally target shopper segments and personalize individual shopping experiences.

INFOGRAPHICS

Shopper Experience Study | Retail IT Consulting | Cognizant Technology Solutions